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Vega One, formerly known as Vega Whole Food Optimizer. Now blends and tastes better and the nutritional content has been kicked up a notch or two.
Here's what those folks have to say about their product.
"Good for your body and the planet, Vega One Nutritional Shake is the clean, plant-based choice to fuel your healthy, active lifestyle—without compromise. Made from natural, whole food ingredients, Vega One is a convenient, all-in-one supplement, packed with:
Formulated by Brendan Brazier, professional Ironman triathlete and bestselling author on performance nutrition, Vega One is free from dairy, gluten and soy, and contains no added sugar, artificial flavours, colours or sweeteners.
Available in Berry, Chocolate, Vanilla Chai and Natural flavour, enjoy Vega One shaken with water, juice or a non-dairy beverage of your choice, and as a delicious, nutrient-supplementing addition to your favorite smoothie recipe.
More info can be found here.
I've only tried the vanilla bean flavor, but it was way less icky than I expected. Super easy breakfast that I have zero guilt about. I drink them mixed with frozen berries, chia seeds, & whatever almond/soy milk is floating around. The only downside is an aftertaste that's weird, but not entirely unpleasant; I attribute it to the pea protein. Shannin on 29th Oct 2015
The original product was VERY expensive at over $1.75 per ounce (!) but I paid it. In fact, I used to spend over $1200 a year on the original VEGA WHOLE FOOD HEALTH OPTIMIZER.
Personally, it was worth it. It was the ONLY PRODUCT of it's kind in my life which I did NOT get sick of. I would mix it in water with frozen blueberries.
I turned friends on to it and there results where stunning. I saw some people (who ate junk food) actually have their skin tone change within weeks of drinking it daily.
The product was already the highest priced of it's kind and there had to be good profit in it (I would think) but this new formulation...?
Well, I'd like to see the wheel barrow brendan brazier carries his balls around in to even pull such a maneuver on us all.
If you are upset over this you are NOT alone. In fact, I would not be surprised at all if they bring the original formula back.
If anyone knows of a better substitute please let me know by posting here. So many meal powders foam up when you blend them these days. Even shakeology does.
PS - Lots of people complained of the taste but the key was to NOT drink it straight. Jake on 7th Aug 2012
Why in the world would Sequel screw up such a good thing? Worse, its explanation for doing so is not straightforward and borders on deceptive. Several key ingredients are reduced substantially and many others reduced disproportionately to the larger scoop content. Sugar, on the other hand, has been increased. New taste is vastly inferior! Sequel boasts that the new formula "is available" for more nutrients - only because the scoop size is larger. Pound for pound, nutrient proportion is smaller. Would I buy any more of this new product from a company whose ethical standards appear suspect? Definitely not. W. Stevens on 23rd May 2012
It seems that the daily intake of vitamins, etc has decreased by 50% and the scoop is larger and the taste is weaker on the Vanilla Chai that we loved. Biotin % decreased from 100% of RDA to 5%. Bring back the old formula!!!! Unknown on 18th May 2012