Dark. 71% cacao. 3.5oz per bar. And here's the official words: 

"For a delicious and rich dark chocolate experience try our Fairly Traded Organic Very Dark Chocolate bar. This bar is made with cocoa from the farmer co-operatives CONACADO, in the Dominican Republic, and CACVRA, in Peru, and the fairly traded organic sugar comes from co-operatives in Paraguay and Costa Rica. Vegan, soy- and gluten-free. 

Ingredients: *ORGANIC CHOCOLATE LIQUOR, *ORGANIC RAW CANE SUGAR, *ORGANIC COCOA BUTTER, *ORGANIC UNREFINED WHOLE CANE SUGAR, *ORGANIC GROUND VANILLA BEANS. *FAIR TRADE INGREDIENT. BY WEIGHT 100% FAIR TRADE CONTENT."