We switched over to this stuff from toothpaste a good while ago. Can't go back. Makes your teeth all lickable and smooth and stuff. Like those old Pearl Drops commercials, remember? AND, it lasts a long time, the bottle says 200 brushes, so....

Ingredients: Sodium Bicarbonate (baking soda), Tartaric Acid, Calcium Carbonate, Magnesium Carbonate, Dicalcium Phosphate, Sea Salt, Sodium Lauryl Sulfate (coconut derived), Natural Flavoring Oils, Hydrated Silica, Guar Gum, Myrrh Extract.